Position Summary
The Regional Sales Representative – Growth & Client Success is a market-facing, relationship-driven growth role responsible for expanding MyShyft across an assigned multi-state territory. This role focuses on new business development, dormant account reactivation, strategic account growth, and building strong partnerships with healthcare facilities.
This position is designed to be primarily revenue-generating and externally focused. The Regional Sales Representative – Growth & Client Success works closely with Client Success Specialists, the VIP team, the HCP & Client Success Manager, and the Director of Client Success to ensure customers receive strong support while the growth role remains focused on pipeline development, account expansion, and long-term partnership growth.
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Questions? Email Kerri Adkins
Why This Role Exists
- MyShyft needs dedicated regional growth leaders focused on new revenue, reactivation, and market expansion.
- Historical AE roles became too blended with customer support, which limited true growth capacity.
- This role creates clearer separation between revenue generation, client support, the VIP team, continuity, and HCP engagement.
- Multi-state territories require consistent market ownership, in-person relationship building, and disciplined follow-up.
- The role supports expansion across LTACs, IRFs, behavioral health, hospice, assisted living, hospitals, and SNFs.
Key Responsibilities
Regional Growth & New Business Development
- Own new business development across assigned territory.
- Build and manage a targeted pipeline of healthcare facility prospects.
- Conduct outbound calls, emails, in-person visits, and strategic follow-up.
- Identify high-potential accounts by market, facility type, volume opportunity, and payment reliability.
- Develop market-level growth plans in partnership with the VP of Growth & Strategic Partnerships.
Strategic Partnerships & Account Expansion
- Build relationships with facility leaders, operators, administrators, and regional decision-makers.
- Expand utilization within current and newly activated accounts.
- Identify opportunities for additional service lines, departments, buildings, and markets.
- Lead strategic conversations around MyShyft value, workforce flexibility, patient safety, reliability, and partnership fit.
- Partner with Client Success and the VIP team to ensure growth opportunities are supported after activation.
Account Reactivation & Utilization Growth
- Reactivate inactive or low-utilization accounts through targeted outreach and relationship rebuilding.
- Identify barriers preventing accounts from posting shifts and coordinate solutions with the appropriate internal team.
- Partner with Client Success Specialists on follow-up, onboarding support, utilization reminders, and account continuity.
- Escalate high-risk retention issues to the Director of Client Success while remaining focused on growth opportunities.
Territory Management & CRM Discipline
- Maintain accurate account, contact, pipeline, activity, and next-step documentation in HubSpot.
- Prioritize weekly activity around high-value accounts, new opportunities, reactivations, and expansion targets.
- Provide territory updates, pipeline visibility, and market feedback to leadership.
- Use data and account intelligence to guide outreach priorities and growth strategy.
Cross-Functional Collaboration
- Work closely with Client Success Specialists for operational follow-up and account continuity.
- Partner with the VIP team for urgent continuity needs and high-touch onboarding support during the first 60 days of new accounts.
- Partner with the HCP & Client Success Manager when fill rates, HCP reliability, block booking, or new service line needs impact account growth.
- Collaborate with Operations, Finance, Marketing, and leadership as needed on pricing, contract needs, marketing support, and strategic account opportunities.
Qualifications
Required
- 2+ years of experience in sales, account management, business development, or client-facing roles; healthcare or staffing experience a plus but not required.
- Ability to manage a multi-state territory with regular travel and disciplined follow-up.
- Strong consultative selling skills and ability to build credibility with facility leaders and regional operators.
- Comfortable prospecting, reactivating accounts, managing objections, and asking for business.
- Strong communication, organization, and CRM documentation skills.
Preferred
- Experience selling into healthcare, post-acute, hospice, behavioral health, assisted living, LTAC, IRF, hospital, or SNF environments.
- Experience with HubSpot or similar CRM platform.
- Understanding of per diem staffing, agency staffing, workforce marketplace models, or healthcare labor challenges.
- Existing healthcare operator relationships in assigned territory.
What Success Looks Like – First 90 Days
- Initial territory plan drafted, with target accounts, reactivation accounts, and top market opportunities beginning to take shape.
- Consistent weekly outreach, in-person meetings, and pipeline-building activity documented in HubSpot.
- Priority inactive accounts identified and initial re-engagement outreach underway.
- Early-stage opportunities entering the pipeline, with key decision-makers being identified.
- Client Success Specialists are aligned to support account continuity while the Regional Sales Representative – Growth & Client Success remains focused on growth.
- Leadership has clear visibility into territory pipeline, account risks, growth opportunities, and next-step priorities.