Regional Sales Representative – Growth & Client Success

Position Summary

The Regional Sales Representative – Growth & Client Success is a market-facing, relationship-driven growth role responsible for expanding MyShyft across an assigned multi-state territory. This role focuses on new business development, dormant account reactivation, strategic account growth, and building strong partnerships with healthcare facilities.

This position is designed to be primarily revenue-generating and externally focused. The Regional Sales Representative – Growth & Client Success works closely with Client Success Specialists, the VIP team, the HCP & Client Success Manager, and the Director of Client Success to ensure customers receive strong support while the growth role remains focused on pipeline development, account expansion, and long-term partnership growth.

Why This Role Exists

• MyShyft needs dedicated regional growth leaders focused on new revenue, reactivation, and market expansion.
• Historical AE roles became too blended with customer support, which limited true growth capacity.
• This role creates clearer separation between revenue generation, client support, the VIP team, continuity, and HCP engagement.
• Multi-state territories require consistent market ownership, in-person relationship building, and disciplined follow-up.
• The role supports expansion across LTACs, IRFs, behavioral health, hospice, assisted living, hospitals, and SNFs.

Key Responsibilities

Regional Growth & New Business Development

• Own new business development across assigned territory.
• Build and manage a targeted pipeline of healthcare facility prospects.
• Conduct outbound calls, emails, in-person visits, and strategic follow-up.
• Identify high-potential accounts by market, facility type, volume opportunity, and payment reliability.
• Develop market-level growth plans in partnership with the VP of Growth & Strategic Partnerships.

Strategic Partnerships & Account Expansion

• Build relationships with facility leaders, operators, administrators, and regional decision-makers.
• Expand utilization within current and newly activated accounts.
• Identify opportunities for additional service lines, departments, buildings, and markets.
• Lead strategic conversations around MyShyft value, workforce flexibility, patient safety, reliability, and partnership fit.
• Partner with Client Success and the VIP team to ensure growth opportunities are supported after activation.

Account Reactivation & Utilization Growth

• Reactivate inactive or low-utilization accounts through targeted outreach and relationship rebuilding.
• Identify barriers preventing accounts from posting shifts and coordinate solutions with the appropriate internal team.
• Partner with Client Success Specialists on follow-up, onboarding support, utilization reminders, and account continuity.
• Escalate high-risk retention issues to the Director of Client Success while remaining focused on growth opportunities.

Territory Management & CRM Discipline

• Maintain accurate account, contact, pipeline, activity, and next-step documentation in HubSpot.
• Prioritize weekly activity around high-value accounts, new opportunities, reactivations, and expansion targets.
• Provide territory updates, pipeline visibility, and market feedback to leadership.
• Use data and account intelligence to guide outreach priorities and growth strategy.

Cross-Functional Collaboration

• Work closely with Client Success Specialists for operational follow-up and account continuity.
• Partner with the VIP team for urgent continuity needs and high-touch onboarding support during the first 60 days of new accounts.
• Partner with the HCP & Client Success Manager when fill rates, HCP reliability, block booking, or new service line needs impact account growth.
• Collaborate with Operations, Finance, Marketing, and leadership as needed on pricing, contract needs, marketing support, and strategic account opportunities.

What This Role Should Not Own

• Day-to-day password resets, user setup, routine posting support, or invoice requests.
• Routine clock-in, missed punch, or app troubleshooting issues.
• Primary after-hours support coverage.
• Long-term administrative management of accounts that should be handled by Client Success, the VIP team, or Operations.

Qualifications

Required

• 2+ years of experience in sales, account management, business development, or client-facing roles; healthcare or staffing experience a plus but not required.
• Ability to manage a multi-state territory with regular travel and disciplined follow-up.
• Strong consultative selling skills and ability to build credibility with facility leaders and regional operators.
• Comfortable prospecting, reactivating accounts, managing objections, and asking for business.
• Strong communication, organization, and CRM documentation skills.

Preferred

• Experience selling into healthcare, post-acute, hospice, behavioral health, assisted living, LTAC, IRF, hospital, or SNF environments.
• Experience with HubSpot or similar CRM platform.
• Understanding of per diem staffing, agency staffing, workforce marketplace models, or healthcare labor challenges.
• Existing healthcare operator relationships in assigned territory.

What Success Looks Like – First 90 Days

• Territory plan completed with target accounts, reactivation accounts, strategic accounts, and top market opportunities identified.
• Consistent weekly outreach, in-person meetings, and pipeline-building activity documented in HubSpot.
• Inactive accounts are being actively re-engaged with clear next steps.
• New opportunities are moving through the pipeline with defined decision-makers and timelines.
• Client Success Specialists are aligned to support account continuity while the Regional Sales Representative – Growth & Client Success remains focused on growth.
• Leadership has clear visibility into territory pipeline, account risks, growth opportunities, and next-step priorities.